Privacy Policy

Last Updated: January 2026

homes4uk.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other contact information you voluntarily provide when contacting us or signing up for communications.
• Technical Data: IP address, browser type, operating system, pages visited, time and date of visits, and referring/exit pages.
• Cookie Data: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
• Usage Data: Interaction patterns with our Site, including clicks, scrolls, search queries, and content engagement.
• Device Data: Device type, unique device identifiers, and mobile network information.

We do not knowingly collect information from children under 18 years of age. All users must be of legal age to gamble in their jurisdiction.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand Site traffic, user behaviour, and performance metrics using analytics services.
• Affiliate Tracking: To track referrals to affiliated betting sites and casinos, and to calculate commissions and earnings.
• Site Improvement: To enhance user experience, optimise Site functionality, and personalise content.
• Communications: To send newsletters, updates, and promotional content (with your consent where required).
• Legal Compliance: To comply with UK law, including gambling regulations and advertising standards.
• Fraud Prevention: To detect, prevent, and address technical and security issues.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Used to track user behaviour and Site performance (e.g., Google Analytics).
• Affiliate Cookies: Used to track referrals to third-party betting sites and casinos.
• Marketing Cookies: Used for retargeting and personalised advertising.

Cookie Opt-Out Options:

• Most browsers allow you to refuse cookies or alert you when cookies are being sent. Refer to your browser settings for specific instructions.
• You may opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout
• For information about cookie consent and industry opt-out tools, visit the International Chamber of Commerce UK Cookie Guide.

Note: Disabling essential cookies may affect Site functionality.

Third-Party Links

Our Site contains links to third-party websites, including betting sites, online casinos, and affiliate partners ("Third-Party Sites"). We are not responsible for the privacy practices, content, or security of Third-Party Sites.

• Third-Party Sites have their own privacy policies and terms of service.
• We recommend reviewing their privacy policies before providing personal information.
• We do not endorse or control the practices of linked sites.
• Your use of Third-Party Sites is at your own risk and subject to their terms.

Important: homes4uk.co.uk provides information about betting sites not on GamStop. We advise responsible gambling and recommend using GamStop-registered operators where appropriate.

Your Rights

Under UK Data Protection Law (GDPR and UK GDPR):

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing: You may request that we limit how we process your data.
• Right to Data Portability: You may request your data in a structured, machine-readable format.
• Right to Object: You may object to processing for marketing or analytics purposes.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk

For US Users (CCPA Compliance):

• If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).
• You may request disclosure of personal information collected, request deletion, and opt-out of data sales.
• Contact us using the details below to exercise these rights.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Contact Information: Retained for 3 years after last contact, unless you request deletion.
• Analytics Data: Typically retained for 26 months.
• Affiliate Tracking Data: Retained as necessary for commission calculation and dispute resolution.
• Cookie Data: Varies by cookie type; see your browser settings for options.

You may request deletion of your data at any time by contacting us (see Contact Us section).

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

Email: privacy@homes4uk.co.uk
Website: homes4uk.co.uk

We will respond to your request within 30 days of receipt, or as otherwise required by law.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of significant changes by posting updates on our Site.